Yesterday afternoon, I headed to Pier 54 for a behind the scenes look at New Balance’s upcoming advertisement campaign and to learn about new products that will debut in 2011.
It was a beautiful, crisp fall day in NYC.
As night began to fall spotlights shined onto the faux track and Team New Balance got to work in the chill of the night. A helicopter flew overhead to capture NYC in all it’s shiny splendor. If you’ve ever flown over the city at night you know the grandeur of the city lights.
I can’t wait to see the finished product! The crew was set to be out filming until midnight.
New Balance has some exciting new products coming out in the upcoming year. I’ll spill the details on those a little later.
For now I’m heading over to the New Balance Run Faster NYC site to give and get some inspiration.
Speaking of inspiration have you sent any along to these bloggers?
Thank you to New Balance for inviting me out for an amazing night at Pier 54!
it looks like a fun event! I can’t wait for this weekend =)
This is so friggin cool. I really want to try running in New Balance again…
Me too! I can’t wait for the new shoes to come out.
So cool! It must have been fun to see a shoot in action.
Photos are beautiful. I used to be a New Balance girl (for sneakers). I hope the rain clears for Sunday!
You get to do so many neat things where you live! How the heck did you get to go behind the scenes?! And you already know about their new products?? I can’t wait to hear more. I love New Balance! In fact, I need some new shoes….soon….
Very, VERY, jealous…I mean, cool! 😉
Did someone say new shoes?
I’ve only worn New Balance sneakers my entire life! What a great event to be at. Glad you had fun and shared it with us.
How friggin exciting!!!!!!!!!!! I wear NB so I am jealous!